About

What I do and how I do it

Combining with my understanding of the digital world with a passion for psychology, creativity and development has afforded me the chance to support companies, teams and individuals with both personal and systemic transformation. These skills have been particularly helpful in situations requiring far reaching change, process implementation, quick turnarounds or crisis management. 

My work includes managing the creation and rollout of the global repositioning for the brand MINI as well as the development of various social media, online (app & web) and strategic initiatives for the BMW Group. I have built and lead multi-disciplinary teams in the successful implementation of projects and campaigns of varying complexity for clients such as eBay, Richemont, Baume & Mercier, Panasonic or Alphabet. Next to this, I have worked tirelessly to recruit, hire, empower and structure highly effective and engaged international teams. 

In my current role as Partner and Managing Director for the Scholz & Friends Family, one of the largest and most successful agency groups in the DACH region, I wear many hats. As Partner and part of the Executive Board, my main area of focus is Diversity, Equity and Inclusion (D.E.I.). Since people, diversity, internationalization and new work are intrinsically related, I help align strategic business and D.E.I. goals with hiring, structures, processes and employee development initiatives. I work across the organization with many departments to ensure we leverage all our differences to be more innovative and stay competitive, while providing education and support to our employees. In making D.E.I. a priority, I believe we can create organizations where all employees can grow to their highest potential, which in turn positively impacts the bottom line.

In addition to internal work, my team and I provide D.E.I. consulting services for a number of clients. In this capacity, we can provide support at any juncture throughout the value chain, from initial data collection and D.E.I. strategy creation to communication, rollout and internal workshops.

I hold an MA in Public Policy and Management as well as Executive MBA in International Business during the course of which I was awarded a scholarship for women in leadership. I speak five languages and can provide coaching and workshops in English, French or German.